Okuma Fishing
Brand-dedicated website
Little has implemented an international website for Okuma, focusing on extensive and constantly updated product data. Okuma’s product structure and content are imported to the site through an integration to the customer’s PIM system, from where the data are automatically synchronized to the WordPress platform.
Based on the integration, WordPress works with taxonomies, products and language versions, which are updated daily. The solution enables centralized management of a large product portfolio in multiple markets and languages, without manual content entry.
Check out the website: okumafishing.eu
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RAPALA VMC
Rapala VMC Corporation is a global player in recreational fishing and one of the world’s leading lure manufacturers. Its modern production technology and product development are seamlessly combined with traditional Finnish lure-building skills.