Rapala VMC

Rapala VMC’s goal was to renew the listed company’s main website, rapalavmc.com, to meet modern communication needs and to strengthen Rapala’s brand globally. The website focuses on the company’s history, brand, sustainability, as well as up-to-date company and financial information aimed at investors.

The site has been implemented on the WordPress platform using customized Gutenberg editor blocks, which enable flexible and easy-to-manage content production. In addition to the main website, we have implemented several online communication entities for Rapala VMC, such as blog platforms for content sharing and brand sites for the Okuma product family.

Check out the website: rapalavmc.com


Services

Website design and implementation
Functionality design
Content management solutions
Digital entities that support the brand


Sector

Consumer goods


Client

Rapala VMC


Year

2020-



RAPALA VMC

Rapala VMC Corporation is a global player in recreational fishing and one of the world’s leading lure manufacturers. Its modern production technology and product development are seamlessly combined with traditional Finnish lure-building skills.