Broad cooperation that covers both online and offline marketing

A comprehensive marketing and communications partnership frees up client’s resources for other business-critical activities.

Havator Group

Havator is the leading provider of lifting services in the Nordics. The lifting operations are complemented by special transport, heavy haulage and project services, which Havator can provide throughout Finland thanks to its extensive fleet and local depot network.

Speed, cost-efficiency, careful planning and safety thinking are emphasized in Havator’s certified operations. Havator employs more than 450 professionals in 4 countries and has over 250 cranes in more than 30 local depots.

Cooperation

We have been working with Havator Group on brand and marketing development since 2018. The partnership began with a brand renewal project and continued to renewing the group websites (FI | SE | EE | NO | COM). In Finland, we work very closely and assist the client in various day-to-day marketing and communications initiatives according to the co-produced annual marketing plan.

Deliverables

  • Comprehensive renewal of the Group’s web ecosystem as a multisite solution for WordPress
  • Updating and managing of corporate brand/identity
  • Content and material production
  • Search Engine Marketing (SEM) and Search Engine Optimization (SEO)

Our solutions

Brand brush-up for Havator Group

The client wanted to modernize the company's brand image and refine the key messages used in corporate communication.

Website redesign: a multisite solution

The client wanted to renew the group’s websites that were perceived as outdated. The project started with the renewal of the Finnish website and continued to the rebuilding of all the sites serving the client’s various geographical business areas.

Lead generator

A crane calculator (“krankalkylator”) was built on Havator's Swedish site to produce high-quality leads for sales in Sweden. The calculator allows a potential client visiting the site to estimate the crane size required for their project and, based on the calculator’s result, send a reservation inquiry to a regional sales contact.

Supporting the implementation of client’s new strategy

A new strategy was drawn up for the client’s Nordic business, with several strong priorities. The client approached us for support in crystallizing the main messages, presenting the strategy to and implementing it in the organization.

Content for website and social media channels

The client wanted to increase the amount of content available on the Finnish website and in their social media channels. In particular, there was a desire to produce content that is of interest to both customer and recruitment target groups, i.e. news about the projects that Havator has been involved in.The case reports are compiled together with the team that handled the work and the end-customer’s representatives. To accompany, photos and/or videos are shot at the location. This way the stories include perspectives from both sides, as well as details that make the material interesting.

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SEM

Search engine marketing has been in the client’s marketing toolbox for a long time. Competition in the industry is fierce, and the need to be visible in search engines, for example, is clear. Alongside basic search engine marketing, various campaigns that present, for example, new service concepts have been tested in Finland. Additionally, the client has been active in trying out banner advertising and dynamic ads. By actively tweaking the advertising budgets and focal areas, the client has succeeded in increasing the amount and quality of site traffic and awareness of new service products.

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